How the agency vault works
How Race to Scale lists marketing agencies: unranked and alphabetical, facts checked on each agency's own pages, a labelled opinion on who each one fits, and how an agency claims or corrects its entry.
Alphabetical, unranked, never sold
The vault lists agencies in alphabetical order. You can narrow a list by category, service, industry or region; nothing else changes the order. There are no scores, grades, stars, badges or featured places, and no agency pays to be listed, to be listed sooner or to be described differently.
Race to Scale carries the full pages for these categories: Growth marketing, Conversion rate optimisation, Product-led growth consulting, Community and social and Influencer and creator. Its sister publications, CMO Tribune and Take the Market, carry the other categories. Each agency has one full page, on the publication that covers its main category; where it also works in a category covered here, this site shows a short card that links to that page.
What we check, and how
Every fact in an entry comes from the agency's own website: its home page and pages such as about, services, work, pricing and offices. We read those pages on the date shown on the entry. For each statement, the record keeps the address of the page and a passage copied from it word for word, and software checks that the passage is on that page before the statement is published. A statement whose passage cannot be found is left out.
An entry is published only when at least 8 of its facts pass that check. Headquarters, founding year, team size, ownership, pricing and minimums appear only when the agency's pages state them. Results an agency reports about its own work are shown as its claims, not as our findings.
We do not read review platforms or social networks for the vault, and we do not repeat awards, ratings, badges, testimonials or places in other lists, even when an agency's pages list them. Partner programmes appear as the platform's name only, without tiers.
What is opinion
Each entry may carry a short note headed "Who it fits". It is our reading of who the agency's own pages say it serves: company stage and size, industries, the problems it says it takes on, and how a client engages. It is labelled as opinion on the page. It never recommends an agency, never compares one agency with another and names no other company.
How entries are written
An AI model drafts each entry from the pages we read, and software then checks every passage, every name and every number against those pages, as described above. The rules on wording are applied in code before anything is published, and an editor reviews changes to the vault.
How agencies enter the vault
Agencies are found through public searches by category and through agencies' own sites; review platforms are never used as a source of text. Readers and agencies can suggest an agency through the corrections page. Inclusion is free, and an entry stays only while its facts can still be found on the agency's pages.
Claiming an entry
An agency can claim its entry by proving it controls the domain of the website on its entry. Publish a plain text file at https://<your domain>/.well-known/racetoscale-claim.txt containing one line:
claim: <agency name as shown on its racetoscale.com entry>Or add a DNS TXT record on the same domain:
racetoscale-claim=<agency name as shown on its entry>We check for claims every day. A claim adds "Claimed by the agency" and the date to the entry. It changes nothing else: the description stays in our words, the categories stay as they are, and the list order stays alphabetical. Any other line in the file is ignored; we do not store names or email addresses from it.
Corrections
To correct an entry, use the corrections page and give the fact, the correct value and a link to the page on the agency's own website that states it. The editor checks the page, applies what it supports, and notes substantive corrections on the corrections page. Requests to change wording or tone, rather than facts, are not corrections.
Keeping entries current
Every week, software re-reads the pages behind the entries last checked more than 30 days ago and looks for every passage again, so each entry is re-checked about once a month. The entry shows the date it was last verified. If fewer than 8 facts can still be found, the entry is taken out of the lists until it is rewritten from the agency's current pages.