The weekly sheet
One email a week from Race to Scale: the pages published that week, each with its effort, time to signal and evidence grade where it has them, the week's Voices entries with our takes, and the agencies added to the vault.
What an issue holds
An issue is built from material already published on Race to Scale, and only that. It lists the pages that went up in the past seven days, from any section of the site: guides, tactics, benchmarks, teardowns, tools, playbooks, cases, digests and glossary terms. Each item uses the page's own title and description and links to it, so every claim in an issue has its sources one click away and the email adds no fact that is not on a linked page.
It then carries the week's Voices entries, each with our label and our take, and the agencies that entered the vault that week, with a link to each full entry. A short opening line sums up the week; it is held to the same rules as the rest of the site, with no figure that is not in the items it introduces.
Issues are drafted from merged pages on Thursdays and sent on Fridays. A week with nothing new has no issue.
- When
- Once a week, on Fridays. No issue when nothing new was published.
- What
- Only pages already on the site, each linked, so every claim has its sources one click away.
- Who
- Written by the Race to Scale Desk, edited by the site's editor. How we work
- Your address
- Used to send this newsletter and nothing else. The details
- Leaving
- Every issue has an unsubscribe link that works in one click.
Past issues
No issues have been sent yet. The first goes out in the first week after sign-ups open, and every issue will be listed here with its date.