Teardowns
Real pages redrawn as their structure, with what each part does.
- Landing page examples for startups: six pages, section by section
Six startup landing pages, Linear to Superhuman, read section by section, with the 6.6% median conversion rate and a seven-part audit to run this week.
- Pricing page examples from six SaaS companies and what each one does
Six SaaS pricing page examples, from Notion to Zapier: free plan first, two paid tiers, enterprise via sales, and annual discounts shown in dollars.
- Growth hacks that don't work anymore, and the platform rules that ended them
Expired domains, mass-produced pages, unconfirmed bulk email and device fingerprinting stopped working once Google, Gmail and Apple wrote rules against them.
Tools for these pages
Calculators and templates these pages link to, each with its formula or method on the page.
- A/B test sample size and duration calculator, with the formula
A 5% baseline needs 31,234 visitors per variant to detect a 10% relative lift at 5% significance and 80% power. Formula, inputs and run time.
- Growth experiment template with ICE scoring, a weekly cadence and a backlog you can copy
A growth experiment template gives each idea a hypothesis, an ICE score from 1 to 10, one owner and one metric, then ranks the backlog every week.
Elsewhere on Race to Scale
- Guides
How the mechanics work, with the evidence and the arithmetic.
5 pages - Tactics
Every tactic with the hours it takes, the days until a signal, and how strong the evidence is.
31 pages - Benchmarks
Split times for growth metrics, each with its source and its sample.
5 pages - Tools
Calculators and templates, with the formula and a worked example on the page.
7 pages - Playbooks
Several tactics in order, with the timings between them.
7 pages - Cases
Short cited accounts of what a company ran and what happened.
43 pages - Digests
Public reports read for you, with their key numbers.
1 page - Glossary
Growth terms defined in a sentence or two, with where they apply.
12 pages - Agencies
Growth agencies for startups and small companies, A to Z, with facts checked on each agency's own pages.
- Voices
Posts from people who run growth that teach something specific, with our label and our take.
How these pages are made
Every factual sentence on a Race to Scale page is checked against a passage on a source page that was read for that page, and numbers are computed in code from those sources, not typed from memory. Each page lists its sources and links them where they are used.
Every page shows the day it was first published and, when a fact changes, the day it was updated; no date is set earlier than the day a page went up. The full method is on How we work.