Avvo built a rated profile for nearly every US lawyer plus a free Q&A forum

Avvo, a Seattle legal marketplace founded in 2006, published rated profiles covering 97% of practicing US lawyers and ran a free Q&A forum of more than 11 million questions and answers. When Internet Brands agreed to buy it in January 2018, it drew more than 100 million annual visits and had more than 300,000 active attorney users. The sources do not tie that traffic to the pages themselves.

By Race to Scale Desk, edited by Lila Odinaev. Published 24 Oct 2026. How we work

What they ran

Avvo was founded in Seattle in 2006 as an online marketplace that matched consumers with lawyers. According to the 2018 acquisition release, it kept rated profiles covering 97% of practicing US lawyers. It also ran a free Q&A forum with more than 11 million questions and answers, next to fixed-cost on-demand legal services. Together that gave the site rated profiles for 97% of practicing lawyers and a forum of more than 11 million questions and answers.

What happened

When Internet Brands announced on January 11, 2018 that it would acquire Avvo, the site and apps drew more than 100 million visits a year. More than 300,000 attorneys were active users at that point. Stanford Law School's post on the deal repeated the attorney figure.

What the account does not show

Both sources describe Avvo at one moment in 2018 and give no figures from its 2006 launch or any year between. Neither says how much traffic came from search, or from profile and Q&A pages rather than the apps or paid services. The release is a company announcement, so its numbers are self-reported. The Stanford post repeats the release and adds no new data.

Questions

How many lawyer profiles did Avvo publish?

Avvo kept rated profiles covering 97% of practicing lawyers in the United States, according to its 2018 acquisition release.

How big was Avvo's Q&A forum?

The free forum held more than 11 million questions and answers, offered alongside fixed-cost on-demand legal services.

How much traffic did Avvo get?

At the January 2018 acquisition announcement, Avvo drew more than 100 million annual visits across its website and apps. The source does not break that traffic down by channel or page type.