Baremetrics skipped the pre-launch and made setup one click

What they ran

Baremetrics' founder skipped the usual pre-launch playbook: no blog, email list, landing page, private beta, free accounts, coupons, influencers or press releases. He built the first version in 8 days. Setup was one click, with no settings or code, and it returned a full metrics dashboard. There was no free plan or trial.

What happened

Per the founder's post on the first 100 customers, Baremetrics reached 100 customers in about 4 months. Most came from Twitter, and he credits instant setup for the word of mouth. He roughly estimates 4,000 tweets about the product in the 6 months after launch. The average customer paid nearly $70 a month. The first version earned $2,000 in monthly recurring revenue. He rebuilt the product 2 months after launch based on feedback from paying customers, and recurring revenue doubled within a month of the new release.

What the account does not show

Every launch-period figure comes from the founder himself, and the tweet count is a rough guess. The revenue doubling followed the rebuild, so it cannot be credited to the setup design alone. The company's current about page shows 850+ customers and a free trial, which describes a later period than the launch.