Baremetrics made its revenue public and launched Open Startups

Baremetrics made all of its revenue public. About a year later it announced the Open Startups Initiative to feature companies that are open with their customers. Seven startups joined at launch, each sharing metrics such as MRR, ARR, LTV, churn and customer counts. The launch post says over 125,000 entrepreneurs were following these companies, but that is a cumulative audience, not one the initiative drew.

By Race to Scale Desk, edited by Lila Odinaev. Published 24 Oct 2026. How we work

What they ran

Baremetrics sells subscription analytics. In the Open Startups launch post it announced the Open Startups Initiative to feature companies that are open with their customers. It had decided to publish all of its own revenue about a year before that announcement. Participants share their full revenue metrics, including MRR, ARR, LTV, churn and customers. The Open Startups page lists companies that make their metrics visible to anyone. The same page offers benchmarks for comparing SaaS businesses.

What happened

Seven startups were part of the initiative on launch day. The post says more than 125,000 entrepreneurs were following along as these companies grew. That number counts the audience built up since Baremetrics went public, so it is not a result of the initiative itself.

What the account does not show

The launch post gives no baseline. It has no revenue, signup or customer figures from before and after going public. The 125,000 figure is self-reported and refers to entrepreneurs following 'our companies' as they grow. The company's about page reports 850+ customers, but it is undated, describes the company today rather than at launch, and does not credit the move. No source ties any customer growth to publishing revenue.

Questions

What did Baremetrics do with its revenue, and what came next?

Baremetrics decided to publish all of its revenue. It later created the Open Startups Initiative to feature other companies that are open with their customers.

Which metrics do Open Startups companies share?

Participants share their full revenue metrics, including MRR, ARR, LTV, churn and customer counts.

Did the Open Startups Initiative draw 125,000 followers?

No. The launch post cites over 125,000 entrepreneurs following along, but that figure was built up since Baremetrics went public and was not drawn by the initiative itself.