ConvertKit migrated switchers by hand while MRR grew from $1,337 to $30,000

What they ran

ConvertKit's revenue had fallen to $1,337 a month by September 2014. In October 2014, Nathan Barry picked email marketing for authors as a niche and started direct sales, as the founder's growth post describes. He sent every outreach email by hand instead of automating it. When a call went well, the team usually did the migration for the customer. Marketing Examples says Barry offered free migration to remove the switching objection. Later the niche narrowed to professional bloggers. ConvertKit also matched AWeber's 30% recurring affiliate commission.

What happened

An earlier update from the founder reports MRR grew 54% to $3,237 in December 2014. Revenue later passed $30,000 a month in mid-October 2015, up 40% that month. A commenter on the Indie Hackers profile calls the direct sales and concierge migrations a turning point for monograph.io.

What the account does not show

All figures are the founder's own reports. Hand migration ran alongside a niche change, direct sales and affiliate commissions, so no result is tied to migration alone. The sources give no count of migrated customers and no close rate for sales calls. The commenter speaks to inspiration, not to ConvertKit's numbers.