Race to Scale

GreyNoise Intelligence pairs a free Community tier with paid automated access

GreyNoise offered a free Community version with basic internet noise data, limited alerts and bulk analyses, and sold commercial versions built for automated use. Within a year the free Community passed 12,000 accounts and 1,000 daily active users. Over 12 months, commercial customers and ARR more than doubled, with Airbus, Lumen and the Defense Innovation Unit among new buyers. The company does not say the free tier drove those sales.

By Race to Scale Desk, edited by Lila Odinaev. Published . How we work

Company
GreyNoise Intelligence
Year
2021
Outcome
Mixed result

What they ran

GreyNoise gave analysts and researchers a free Community version with basic internet noise data through the GreyNoise Visualizer and Community API, plus a capped number of alerts and bulk analyses. Paid versions targeted enterprises, governments, ISPs and security firms that wanted automated use, such as turnkey SIEM, SOAR and TIP integrations. The company also started a quarterly Open Forum for Community users, with the first held on May 6, 2021. Its about page puts a free search option next to a demo request.

What happened

According to the company's press release, the Community passed 12,000 accounts and 1,000 daily active users in a year. The same release says commercial customers and ARR rose more than 100% over 12 months. New customers included Airbus, Lumen and the Defense Innovation Unit of the U.S. Department of Defense.

What the account does not show

All figures are self-reported in an undated company press release. The release does not say how many paying customers started as free users, so the ARR growth is not tied to the Community tier. It gives no starting figures, so the 100% growth could come from a small base.

Questions

Did the GreyNoise free tier lead to paying customers?

GreyNoise reported over 100% growth in commercial customers and ARR, but it did not say those buyers came through the free Community tier.

What did GreyNoise include in its free Community version?

Free users got basic internet noise data through the Visualizer and Community API, with a limited number of alerts and bulk analyses.

How did GreyNoise separate free and paid use?

The paid versions were built for automated use, including turnkey SIEM, SOAR and TIP integrations, while the free tier gave basic internet noise data with limited alerts and bulk analyses.

Sources

  1. Internet Noise Contributing to Unnecessary Alert Overload for SOC Teams, greynoise.io.
  2. About GreyNoise, greynoise.io.