Groove published its monthly revenue updates on the company blog

Groove ran its blog as an open record of its push toward $500k in monthly revenue, with a recurring revenue update placed among weekly posts. The first update in the series showed $30,155. Later updates in the archived index reached $106,131, though the index shows no year for them. One post reported over 5,000 subscribers in five weeks.

By Race to Scale Desk, edited by Lila Odinaev. Published 24 Oct 2026. How we work

What they ran

Groove, a help desk company started in 2011 as a simpler alternative to Zendesk, used its blog as an open record of its push toward $500k in monthly revenue. The 2014 archived blog index says the team shared everything along the way. Weekly posts ran alongside a recurring revenue update, and each update was titled with the new figure.

What happened

The first revenue post in the series, dated October 1, reported $30,155. A January 1, 2014 update reported $37,800. A later archived copy of the blog index lists higher updates: $88,319 on October 1, $95,384 on November 1, $100,124 on December 1 and $106,131 on January 1. One post reported over 5,000 subscribers in five weeks. Another claimed 2,000+ customers from tactics that did not scale.

What the account does not show

Every figure is self-reported by Groove in its own post titles. The index text shows no year for most of the updates, so their exact months are unclear. The source gives no baseline for growth without the public posts, and no post ties the revenue or subscriber gains to the act of publishing. The 2,000+ customer claim credits unscalable tactics, not the revenue series. The company has since rebranded as Helply, according to its about page.

Questions

What did Groove publish about its revenue?

Groove posted a recurring revenue update among its weekly blog posts, with each update titled with the new figure. The first update in the series reported $30,155.

Did publishing revenue in public grow Groove's audience?

One Groove post reported over 5,000 subscribers in five weeks. The source does not credit that gain to the revenue posts themselves.

How high did Groove's reported revenue go in the series?

The archived index lists a January 1 update of $106,131, the highest figure shown. That update carries no year in the index text.