Snappr turns self-serve photo bookings into enterprise accounts

What they ran

Snappr started in the US in 2017 as a photography marketplace for consumers. Its self-serve marketplace, Shoots, lets anyone pay as they go with no commitment. About two-thirds of Shoots revenue comes from consumers and one-third from businesses, mostly small ones. Workflows, an enterprise SaaS and infrastructure product, sits on top of that marketplace. According to a profile of the company, Shoots buyers, whether booking for themselves or for work, often grow into larger enterprise accounts. Snappr's about page says businesses that shoot every week use Snappr Pro or Enterprise to hold one brief and one standard across every location.

What happened

Of Workflows enterprise customers, 48% had made a self-serve Shoots booking before they became Workflows customers. Snappr's revenue grew at a 14% compound monthly rate from the point it started earning money.

What the account does not show

The 48% covers any self-serve Shoots booking, and the profile does not say those bookings were made by consumers. The source gives no baseline, so we cannot tell how many of those accounts would have arrived anyway. The 14% growth rate is a company-wide figure and is not attributed to this path. The profile also does not say how long the step from first booking to enterprise account usually takes.