Standuply gets featured on the Slack App Directory main page

What they ran

Standuply is a bot for Slack and Microsoft Teams that runs agile rituals such as standups and retrospectives as team surveys. It targets Scrum teams, Scrum masters, product and project managers, and tech leaders. Teams use it where they already work, for example by starting a poll with a Slack slash command. In March 2017 the app got a spot on the Slack App Directory front page, as the founder explains in a Failory interview. Before that, its beta had roughly 200 teams. The two founders paid for the early work with their own savings.

What happened

In the two weeks after the feature, Standuply added 750 signups and passed 1,000 teams. New users kept arriving from Slack after the feature slot ended.

What the account does not show

The founder reports these figures himself, and no independent source confirms them. The interview gives no number for the steady stream of users after the feature. The company also relied heavily on content marketing during 2017, so the directory cannot get credit for all of the growth. A landing page alone drew 300 team signups in a few days in 2016, which shows demand existed before the listing. The interview states a goal of $100k MRR but does not show any revenue gained from the feature.