On how AI changes the experience of pursuing personal and business goals

The Founder and CEO at AppSumo raises a tension in using AI on personal and business goals: it speeds results and removes some of the struggle that made the pursuit satisfying. A reader can take from it a cheap exercise for any web product, which is asking an AI assistant to act as a first-time visitor, walk through signup and onboarding, and report the likeliest friction points. That suits small teams without a research budget who want a quick list of fixes to test. The reflection on losing enjoyment applies to anyone who now hands planning and decisions to a tool, such as a solo founder or first marketing hire. The evidence is one founder's self-graded year, with no outside measurement of AI's effect on results or motivation, so the finding may not transfer to teams with different incentives or to work where the struggle is not the point.

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