On a creator's two holiday promotions and their different product strategies

The founder of Creator Science raises how two holiday promotions, one selling existing digital products and one launching a new cohort course, differed in sales and in the work that followed. The text shows the first campaign sending each subscriber an offer based on what they had already bought, using tools for segmentation and email, with nothing new to build or deliver. The second brought in far less and meant teaching the course through December. A solo creator or small team with a back catalogue and purchase data could weigh this before planning a seasonal sale around something new. The evidence is two campaigns from one seller, the excerpt stops mid-thought, and a business with no catalogue or buyer history would find little to reuse.

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