On finding a few repeatable post formats by analyzing past post performance

The Founder and CEO at AppSumo raises the idea that a small share of a person's own posts drive most of their reach, so reviewing past performance to find a few repeatable formats may beat simply posting more. The text names three formats from that author's feed: a data-driven look at sales, a known founder with real numbers and one lesson, and a prompt readers can copy. A reader can take away a cheap audit routine, ranking recent posts by views and looking for shared structure, which suits founders and first marketing hires running a personal or company account on a lean schedule. The evidence is one account and one platform, so we would not expect these formats to carry over to another audience or channel without checking their own history first.

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