On comparing AI tools' and traditional search's shares of desktop web visits

An independent organic growth advisor (search and AI visibility) raises how a fast growth rate for AI tools can mislead when set against the much larger base of ordinary search visits on US desktop. A reader can take from it that a steep percentage climb says little about where attention sits today, so planning around share of visits is a sounder check before moving spend. This fits small teams deciding how much effort to put into AI visibility next to search. The evidence is a single chart, limited to US desktop, so it would not carry over to mobile, other countries, or audiences whose habits lean toward AI tools.

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