Goat Agency
Goat Agency is a global influencer and creator marketing agency covering strategy, discovery, content, media and commerce for brands.
- Based in
- New York
- Founded
- 2015
- Size, as stated
- Not stated
- Ownership
- Part of WPP
- Pricing
- Not stated
What it does
The Goat Agency describes itself as a global creator and influencer marketing agency delivering campaigns across digital, social and media channels. Its pages name brands from consumer goods, technology, automotive, beverage and retail among its clients, and its mission statement is to help brands Influence Everywhere.
Its services run from strategy through discovery, content, media and commerce, with measurement and optimization alongside. It describes itself as a full-service agency delivering influencer marketing from organic campaigns and ambassador programs to influencer-led media and commerce. Discovery uses IBEX, a proprietary data and technology tool that it says tracks the performance of every piece of content it creates. The agency states that its in-house Paid Media team amplifies influencer content, and that its Production team works on large-scale productions and social content.
The NIVEA case study states the agency delivered over 3,000 pieces of content and 65,000,000 engagements in five years, and that it is the UK influencer agency of record for NIVEA, Eucerin and Elastoplast. Its homepage lists clients including Calvin Klein, Dell, Ford, IBM, John Deere, L'Oreal, Tesco and Unilever.
Its about page states that it became part of WPP and launched Goat North America with a head office in New York City.
Who it fits (our reading of its own pages; opinion)
From its own pages, the agency serves brands at any stage of their influencer journey, across consumer goods, technology, automotive, beverage and retail. Its work spans organic campaigns, ambassador programs, influencer-led media and commerce, so it suits brands wanting several of these run together. Its pages describe strategies aimed at problems such as shifting brand perception and building relevance with a specific audience. It states that it runs campaigns across multiple markets under a centralised strategy with a localised approach. Its client list names large consumer and technology brands.
Offers it names
- IBEXIBEX is the agency's proprietary AI-powered data analytics and discovery tool. The agency states IBEX is built by Goat and exclusive to Goat. It is used for influencer discovery, pricing, campaign management, content insights and reporting. The agency says it tracks and analyzes the performance of every piece of content it creates.
Sources
The pages of goatagency.com that the facts above were checked against, last on 23 Oct 2026. 31 facts in this entry were matched word for word on these pages.
- The Goat Agency | Global Influencer Marketing Agency, read 23 Oct 2026.
- The Goat Agency Story: Influencer Marketing Pioneers, read 23 Oct 2026.
- Worldwide Influencer Marketing Strategy For Leading Brands, read 23 Oct 2026.
- People and Culture - Careers at The Goat Agency, read 23 Oct 2026.
- Our Data - The Goat Agency - Influencer Data and Technology, read 23 Oct 2026.
- Qualcomm: Snapdragon x Coachella - The Goat Agency, read 23 Oct 2026.
- NIVEA: Making a legacy brand relevant with Gen Z - Case Study, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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