Whalar
Whalar is a creator and social agency, part of Accenture Song, that plans, runs, measures and scales creator campaigns for brands.
- Based in
- Not stated
- Founded
- Not stated
- Size, as stated
- Not stated
- Ownership
- Part of Accenture Song
- Pricing
- Not stated
What it does
Whalar describes itself as a creator and social agency that works with brands to run campaigns built around creators. Its pages say it works toward long-term partnerships between brands and the right creators. Its client work is grouped under technology, fashion and apparel, CPG and media, and its work page tags projects in sports, gaming, beverage, beauty, apparel, home goods and tech.
Measure covers full-funnel measurement, custom dashboards and benchmarks, brand and sales lift studies, and creative effectiveness evaluation. Scale covers in-person brand integrations, live events, publicity and PR, gifting and earned media, and hosting and live-streaming.
Its media offer is built on stated platform partnerships with LinkedIn, Meta, Snapchat, TikTok and YouTube, and it names Kantar as a measurement partner. It states that its in-house production and design team tailors creative for amplification.
Its homepage states that Nielsen found its campaigns had an ROI of $2.41 and that creators, at under 1% of total media, contribute 300% of the impact, which is the agency's own claim.
Whalar states that it is part of Accenture Song, and its contact page says it was acquired by Accenture on October 1, 2026.
Who it fits (our reading of its own pages; opinion)
From its own pages, Whalar serves brands that want creators at the center of their marketing, with client work across technology, fashion and apparel, CPG and media. Its work page tags projects in sports, gaming, beverage, beauty and home goods, which points to consumer-facing brands. It says it works toward long-term partnerships between brands and creators, and its services run from research and strategy through campaign management, paid amplification, measurement and live events. It addresses CMOs directly and states it provides regional and global playbooks, which suggests clients running programs across markets.
News from its own pages
- Whalar published commentary by Co-CEO Emma Harman titled Five things the World Cup taught marketers about creators. Source
- Whalar was reported to be bought by Accenture Song in an exclusive news item listed on its news page. Source
- Whalar worked with Coca-Cola on its global football partnership with Cole Palmer. Source
Sources
The pages of whalar.com that the facts above were checked against, last on 23 Oct 2026. 42 facts in this entry were matched word for word on these pages.
- Whalar | Home, read 23 Oct 2026.
- About | Whalar, read 23 Oct 2026.
- Capabilities | Whalar Group, read 23 Oct 2026.
- Work | Whalar Group, read 23 Oct 2026.
- Media Capabilities, read 23 Oct 2026.
- Contact | Whalar Group, read 23 Oct 2026.
- The Whalar Way | Whalar Group, read 23 Oct 2026.
- News & Ideas | Whalar Group, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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