Gripped
Gripped is a London B2B digital marketing agency that provides demand generation, ABM, paid media, SEO and GEO to SaaS, AI and tech companies.
- Based in
- London, UK
- Founded
- Not stated
- Size, as stated
- Not stated
- Ownership
- Not stated
- Pricing
- Retainer
- Minimum: Ready to invest at least £10k/month total (agency + media fees combined)
What it does
Gripped is a B2B digital marketing agency specialising exclusively in SaaS and AI. Its pages describe its work as demand generation, ABM, paid media, SEO and GEO for B2B SaaS companies scaling past £2m ARR. Its homepage names SaaS, AI and tech companies at £2M to £20M ARR as the group it helps, while its book-a-call page describes B2B SaaS, AI or tech companies doing £2m-£50m ARR.
Clients are assigned a dedicated marketing account manager and strategist, with access to specialists in paid media, design, martech, web development, content and SEO.
It states that fees are a fixed monthly retainer and that paid media budgets are not included. Website projects are quoted separately, with a basic refresh at £18k to £45k and a full redesign at £45k to £150k+. Its book-a-call page says it suits companies ready to invest at least £10k per month, agency and media fees combined.
Its case studies page states results including £1.3m in pipeline created for Crownpeak in one quarter, £2.4m in pipeline during a critical transition period, £2.1m in pipeline from demand generation, and a £2m return for Nexstor from a £60K paid budget. It also states a 1540% increase in sales leads for a client later acquired by Epicor. Its homepage states that it has helped 160+ SaaS, AI and tech companies.
Gripped is based in London, UK, and was founded in 2017. Its origin story says the founders worked in scaling B2B SaaS companies before starting the agency.
Who it fits (our reading of its own pages; opinion)
From its own pages, Gripped serves B2B SaaS, AI and tech companies scaling past the early stage, with its pages describing clients as SaaS, AI and tech companies at annual recurring revenue levels in the millions. Its pages name the audience as marketing leaders, SaaS founders, revenue leaders, CFOs and fractional CMOs. The problems it takes on are working out who to sell to, what to say and which channels to use, then running demand generation, ABM, paid media, SEO and GEO aimed at pipeline rather than impressions and clicks. Clients engage through a flat monthly fee by service tier, from strategic guidance or a specialist to fill a skill gap, through one or two channels, up to a full outsourced marketing team, in sprints with real-time reporting. Its pages say paid media budgets sit outside the retainer and website projects can be built into the plan or quoted separately.
Offers it names
- ScaleA full demand generation model priced from £15,000 per month. It covers strategy, paid media, content, SEO and conversion optimisation, with Gripped acting as the outsourced marketing team. It includes content creation, marketing ops and reporting, sales alignment and enablement, and weekly syncs.
Sources
The pages of gripped.io that the facts above were checked against, last on 23 Oct 2026. 57 facts in this entry were matched word for word on these pages.
- Gripped | B2B Digital Marketing Agency London for SaaS & Tech, read 23 Oct 2026.
- Book A Call | B2B SaaS & Tech Marketing Experts | Gripped, read 23 Oct 2026.
- About Gripped – Our Origin Story | Gripped, read 23 Oct 2026.
- Account Based Marketing for B2B SaaS & Tech | Gripped, read 23 Oct 2026.
- B2B Marketing Services Pricing for SaaS & Tech | Gripped, read 23 Oct 2026.
- SaaS & Tech Marketing Case Studies | Gripped, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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