Conversion.com
Conversion is a conversion rate optimization agency that runs A/B testing, UX research and personalization programs for start-ups and large enterprises.
- Based in
- Not stated
- Founded
- Not stated
- Size, as stated
- over 100 CRO specialists across the UK and North America
- Ownership
- Not stated
- Pricing
- Not stated
What it does
Conversion describes itself as a dedicated conversion rate optimization agency. Its pages state that it uses a blend of A/B testing, UX research and personalization to improve its clients' websites and businesses, and that it works with start-ups through to large enterprises to optimize their customer experience. Its stated client sectors cover ecommerce, financial services, media, non-profit and SaaS.
The services it names are conversion rate optimization, personalization, product and pricing experimentation, enterprise program consulting, conversion centered design, user experience research, data and analytics, and UX competitor benchmarking. For its CRO service, a team of a CRO strategist, analyst, designer and developer handles the work. The agency says it creates the optimization strategy and roadmap, then designs, builds and analyzes each experiment, and that engagements range from full-service experimentation to training internal teams.
Its pages name clients including Dollar Shave Club, Meta, Microsoft, Domino's Pizza, HP, Unity, Canon, Gousto, Wistia, Clarks, Whirlpool and The Times. Its case study titles state that testing SaaS pricing and the user journey helped Wistia double sales, that Gousto saw an 18x return on investment, and that Clarks gained 2.8 million pounds from a first experiment. The agency also states that its experimentation has helped clients generate over $2 billion in additional revenue. Its The Times case study says a trial sign-up KPI rose by 28% in the first 6 months of the program. These are the agency's own claims.
Conversion states that it is a global CRO agency formed in 2022 through the integration of Conversion.com in the UK and Widerfunnel in North America, both originally formed in 2007. It also describes itself as a GAIN specialist.
Who it fits (our reading of its own pages; opinion)
From its own pages, Conversion serves start-ups and large enterprises, across sectors including ecommerce, financial services, media, non-profit and SaaS. Its pages show it working on websites and digital products, and testing messaging, design, functionality, pricing and products. Its contact page invites conversations about improving conversion rates, testing a new revenue model or redesigning a website, and about standing up or scaling an experimentation program. Its services page says engagements range from full-service experimentation to training internal teams.
Sources
The pages of conversion.com that the facts above were checked against, last on 23 Oct 2026. 36 facts in this entry were matched word for word on these pages.
- Conversion | The World's Leading Dedicated CRO Agency, read 23 Oct 2026.
- Services | Conversion, read 23 Oct 2026.
- Conversion Rate Optimization Services | Conversion.com, read 23 Oct 2026.
- Product and pricing experimentation | Conversion, read 23 Oct 2026.
- The Times | Conversion, read 23 Oct 2026.
- Contact | Conversion, read 23 Oct 2026.
- About Us | Conversion, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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