Cro Metrics
Cro Metrics is an experimentation-focused growth marketing agency offering conversion rate optimization, paid media, analytics and lifecycle marketing to ecommerce, subscription, nonprofit and SaaS clients.
- Based in
- Not stated
- Founded
- Not stated
- Size, as stated
- Not stated
- Ownership
- Not stated
- Pricing
- Not stated
What it does
Cro Metrics describes itself as an experimentation-led growth marketing agency. Its about page states that for over a decade it has helped clients drive success through experimentation. Its clients page groups the organizations it works with into enterprise, subscription, ecommerce, hospitality, non-profit, fintech, and SaaS and lead gen categories.
Its services page lists digital journey and conversion optimization, customer journey analysis, integrated marketing, strategy and AI consulting, website design and build, creative, paid media, analytics, and lifecycle and loyalty. Its conversion optimization offer covers personalization, A/B and multivariate testing, paid landing page optimization, incrementality testing, customer experience testing and feature experimentation. Its analytics page lists multi-touch attribution, data infrastructure and integration, custom reporting and dashboards, funnel and conversion analysis, and audience segmentation and activation. The agency says its proprietary platform, Iris, unifies analytics, testing, creative and roadmaps in one system.
Its home page states that the Bombas work increased logins by 36% and that Sierra Club website redesign experimentation raised monthly donations by 40%. These figures are the agency's own claims about its work.
Its about page states that Chris Neumann founded the company and that its clients include Bombas, Doordash, The Clorox Company, Ring and Starz.
Who it fits (our reading of its own pages; opinion)
From its own pages, Cro Metrics serves marketing teams in ecommerce, subscription, hospitality, non-profit, fintech and SaaS lead generation organizations. Its pages describe work for enterprise brands that need attribution modeling, data infrastructure and statistical analysis. Its pages say it takes on conversion optimization, paid media and lifecycle programs, with testing across the customer journey from search results to conversion and return. Its pages say it ties optimization work to outcomes such as customer lifetime value, acquisition costs and revenue per visitor.
Offers it names
- IrisIris is the agency's proprietary growth marketing platform. Iris unifies analytics, testing, creative and roadmaps in one system. The agency states it includes AI-powered tools that predict test outcomes, prioritize opportunities and surface insights.
Sources
The pages of crometrics.com that the facts above were checked against, last on 23 Oct 2026. 45 facts in this entry were matched word for word on these pages.
- About Us - Cro Metrics, read 23 Oct 2026.
- Cro Metrics | The #1 Experiment-Led Growth Marketing Agency, read 23 Oct 2026.
- Digital Journey & Conversion Rate Optimization - Cro Metrics, read 23 Oct 2026.
- Profit-Driven Paid Media Services | Growth Marketing Agency | Cro Metrics, read 23 Oct 2026.
- Build a World-Class Analytics Program with Cro Metrics, read 23 Oct 2026.
- Boosting Revenue and Long-Term Success for Home Chef - Cro Metrics, read 23 Oct 2026.
- Cro Metrics Growth Marketing and Conversion Rate Optimization Experts, read 23 Oct 2026.
- Contact Cro Metrics | Consult With An Optimization Expert Today, read 23 Oct 2026.
- Cro Metrics Clients | Growth Marketing and Optimization Case Studies, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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