The Good
The Good is a digital experience optimization consultancy that runs research, testing and implementation for SaaS and ecommerce companies.
- Based in
- Portland, Oregon USA
- Founded
- 2009
- Size, as stated
- Not stated
- Ownership
- Not stated
- Pricing
- Not stated
What it does
The Good describes itself as a digital experience optimization consultancy for SaaS and ecommerce. Its pages state that it works with product marketing and ecommerce teams on their digital challenges. It describes itself as a specialized consultancy, not a do everything agency.
Its method is Digital Experience Optimization (DXO), which its pages describe as combining UX research, behavioral analytics and A/B testing. Every engagement starts with the Digital Experience Optimization Audit, a full-funnel analysis using heatmap analysis, session recordings and usability testing, performed in 3 to 4 weeks. The DXO Program is then custom built and could include roadmapping, on-site experimentation, rapid prototyping and testing, data-driven redesigns and customer journey mapping. Each program starts with an introductory call to see if it is a mutual fit.
Its pages state an average 16:1 return on investment and hundreds of millions in additional revenue generated for clients. Its case study page states that Autodesk contributed to 11% year-over-year subscription growth, that The Economist increased paid subscription conversions by 5%, and that Xerox saw an 86.7% increase in return visitor conversions.
The Good states that it was founded in 2009 and is headquartered in Portland, Oregon USA. Its founder is Jon MacDonald, and its pages say the team works remotely. They also say it formally developed digital experience optimization in 2024.
Who it fits (our reading of its own pages; opinion)
From its own pages, The Good serves SaaS and ecommerce companies, working with product marketing and ecommerce teams. It says it fits companies that want to grow their user base or convert more customers, and those that want to make data-backed decisions. It also names companies that are overburdened and unsure how to prioritize ideas, and those that cannot drive change because of internal politics and opinions. Its pages say a program is custom built for each client's users, resources and goals. Every engagement starts with an introductory call to see if it is a mutual fit.
Offers it names
- Digital Experience Optimization ProgramA custom optimization program for ecommerce and product marketing teams, built after an audit. The Good describes the program as a custom program for ecommerce and product marketing teams covering their website, app or digital product. It is custom built for the client's users, resources and goals. It could include roadmapping, on-site experimentation, rapid prototyping and testing, data-driven redesigns and customer journey mapping.
Sources
The pages of thegood.com that the facts above were checked against, last on 23 Oct 2026. 36 facts in this entry were matched word for word on these pages.
- Digital Experience Optimization - The Good, read 23 Oct 2026.
- Learn More About The Good - Trusted Optimization Experts, read 23 Oct 2026.
- Digital Experience Optimization Program™ by The Good, read 23 Oct 2026.
- The Good Case Studies: Our Client Results Aren’t An Accident, read 23 Oct 2026.
- Autodesk Improves Their Checkout Experience With A DXO Audit™, read 23 Oct 2026.
- Convert More Customers - DXO Program™, read 23 Oct 2026.
Something here wrong or out of date? Send the fact and a link to the page on the agency's own site that states it through the corrections page. Agencies can also claim this entry; a claim changes no wording and no order.
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